Automated Speech Recognition: A faster better way to a script

Automated Speech Recognition Imagine if you had gone through the trouble of setting up a training program for how you sold things. You went  through getting the screenshots, the product images, the time to walk through what and why—it took ages. Let’s add that you started recording a video, and you got a product manager…

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Gilbert Segura

Gilbert Segura


Localization Pitfalls: Avoiding Delays in Completion Part Two

The Localization after-thought: “Oh, we need to also get this sales training eLearning Module into our global offices … call our language vendor now!” Despite the pleas to involve us early in the Module’s source language design and development, we regularly receive calls from our clients who are in a slight rush to get their…

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Gary Schulties

Gary Schulties


Localization Pitfalls: Avoiding Delays in Completion Part One

When it’s time to localize content for your organization, there are a multitude of factors that can impact the success or failure of the localization process.  In Part 1 of our series, “Localization Pitfalls,” we evaluate the factors that contribute to delays in completion and what you can do to avoid them. If you’re an…

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Gary Schulties

Gary Schulties


Is your Global Team translating material instead of doing their intended jobs?

Throughout my time in the translation and localization industry I have come across a number of reasons why people are not interested in speaking with me. Some of the reasons are completely valid…some are not! However, one of the more frequent responses is we have a global team that handles all our language needs because…

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Matt Patterson

Matt Patterson


Gaming as a cross-cultural phenomenon

eLearning Gamification Games are amazingly portable across cultures and are widely recognized in providing learners with better engagement and higher retention and completion rates.  In this article, we will discuss why you can rely on the mechanics of a game for international portability and focus on the fundamentals of engaging content. First, consider Brian Upton’s…

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Gilbert Segura

Gilbert Segura


Pros & Cons of classroom and instructor-led training

In the history of mankind, we have never been more connected.  The Learning & Development space is no exception.  Students have access to millions of videos, podcasts, and webinars at any given moment.  So, why are so many corporations still using an outdated way to train employees?  In this article, we will discuss the shortcomings…

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Gilbert Segura

Gilbert Segura


Localized Certification & Testing Programs Drive Revenue

There are nearly two million US-based professional associations and non-profit organizations.  The vast majority of professional associations offer some type of certification for their industry or specialty.  Now more than ever, professional organizations, industry associations, and educational institutions need to think global to maintain vibrancy and sustain growth.   In this article, we will help you…

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Gary Schulties

Gary Schulties


Outcome Driven – An Innovative Approach to Localization

When many organizations decide to tackle the immense opportunities of localized content, they often have very clear objectives in mind.  But, localization can be complex and mistakes are commonplace.  Even major corporations like Coca Cola and Yum Brands (KFC, Taco Bell, et al) have had their share of embarrassing mistakes when it comes to marketing…

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Matt Patterson

Matt Patterson


3 Steps to Localization – Right The First-Time!

About 67% of localization clients complain that they have to return localization products to their vendors because of problems with the translated content.  This delay can interrupt launch plans, cause confusion and doubt, puts client project managers in an awkward yet responsible position, and may even damage brand equity.  Take, for example, one of the…

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Gilbert Segura

Gilbert Segura


The Importance of Multilingual Global Life Science Training

While English is the principal language in the life science industry, it is not the only language.  Often, there is collaboration or dissemination of information across language barriers.  And, in many of these highly-specialized fields, there is little margin for error or miscommunication.  Thus, every precaution must be taken to ensure doctors, employees, and researchers…

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Gilbert Segura

Gilbert Segura


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